Hal Eisner's Blog

Just when you thought your cell phone could do everything ... maybe even more things than you wanted ... welcome UPCODE! For lack of a simpler explanation, this is a bar code that helps you get music, video, coupons, promotional information, buy stuff and on and on, but first you have to have an optical reader. NO PROBLEM ... with the right software application from www.upcodeusa.com your phone can magically be turned into an optical reader. That's UPCODE USA's product. Its free to you, but costs companies that want to use it for marketing purposes.

Its pretty interesting really, wave your phone over one of UPCODE's bar-like codes and magically a door opens to wherever the code leads. Its like a "key" says one of the companies execs.

So, what do you think? A good thing? You know ... there was a time you might have said who needs a camera on a cell phone? Or, who needs text messaging? Or ... who needs ... you get the idea. What do you think?